Mo Max Amin
Senior Copywriter / Content Strategist
Phone:
215-534-3759
Email:
Address:
25 S Vassar Dr
Quakertown, PA 18951
A Bit About Me
As a senior copywriter with nearly two decades of experience, I transform brand stories into compelling narratives that captivate audiences across video, print, digital, and social platforms. My portfolio spans global consumer brands, healthcare innovators, and major media outlets, reflecting my versatility in crafting authentic content that moves people to action. I pride myself on quickly capturing each brand's distinct voice, delivering messages that not only engage and educate but leave lasting impressions.
Work Experience
2023 - 2024
2015 - 2023
2005 - 2015
Freelance and Rolling Contracts
Senior Copywriter
Coca-Cola (Studio X), NYC/Hybrid
● Produced impactful B2B, DTC, and brand awareness copy that amplified Coca-Cola's marketing campaigns. Led digital and video copywriting for high-profile college football and Christmas initiatives.
Senior Copywriter
The Wall Street Journal/Dow Jones (The Box), NYC/Hybrid
● Guided the creative team as the lead copywriter across print, digital, social, video, and live event campaigns for prestigious brands including WSJ, Barron's, and MarketWatch. Spearheaded copywriting for website and product launches, industry forums and festivals, and C-suite initiatives.
Copywriter
Hachette Book Group (in-house,) NYC
● Crafted compelling print, digital, social, and video copy that supported the marketing efforts for top authors such as James Patterson, Stephenie Meyer, Michael Connelly, and Nicholas Sparks.
Senior Copywriter
Citibank (in-house)
● Produced print and digital copy for personal banking and wealth management units. Lead copywriter for consumer and B2B campaigns.
Swatch Group (in-house)
● Crafted print and digital copy for the Omega brand. Led copywriting for the Plant Ocean campaign launch.
HSBC (JWT)
● Produced print and digital copy for personal banking, wealth management and consumer units.
Pfizer (in-house, JWT)
● Lean copywriter on digital managed markets awareness for the drug PRISTIQ.
Education
2000-2004
B.A.
Kutztown University
English and Professional Writing.